I found a mention of Alpha Records in the ‘Coventry Evening Telegraph’ dated 24th June 1983:
“MIKEY DREAD will be opening Coventry’s latest record shop Alpha Records tomorrow at midday. Come along and check out the best in Reggae, Soca, Funk, Calypso and Chart Sounds at ALPHA RECORDS.”
... and there is more information at this link:
https://www.mediastorehouse.co.uk/memory-lane-prints/mirror/0000to0099-00076/record-shop-opened-today-help-cash-west-midlands-21316594.html
“MIKEY DREAD will be opening Coventry’s latest record shop Alpha Records tomorrow at midday. Come along and check out the best in Reggae, Soca, Funk, Calypso and Chart Sounds at ALPHA RECORDS.”
... and there is more information at this link:
https://www.mediastorehouse.co.uk/memory-lane-prints/mirror/0000to0099-00076/record-shop-opened-today-help-cash-west-midlands-21316594.html