I found an advert in the ‘Hertfordshire Express’ dated 20th January 1956:
“BANCROFT RADIO For RADIO, TELEVISION, RADIOGRAMS, RECORDS & RECORD-PLAYERS, WASHING MACHINES, AND EVERYTHING ELECTRICAL. FIRST CLASS MAINTENANCE & SERVICE. EASY PAYMENTS AVAILABLE. BANCROFT RADIO, 2 BANCROFT, HITCHIN. Telephone 2623.”
“BANCROFT RADIO For RADIO, TELEVISION, RADIOGRAMS, RECORDS & RECORD-PLAYERS, WASHING MACHINES, AND EVERYTHING ELECTRICAL. FIRST CLASS MAINTENANCE & SERVICE. EASY PAYMENTS AVAILABLE. BANCROFT RADIO, 2 BANCROFT, HITCHIN. Telephone 2623.”