Cavendish House had a record dept in Regent Street .. I blagged some Genesis " Lamb " promo items from them ... in the Prom , we had W H Smith ... this had a record dept at the back of the store with two or three listening booths .... a few doors along was Universal Stationers ... a similar store but with a record section at the side down a few steps ... this had a couple of " listening rooms " ... they even had doors so you could go in and sit down to listen to the likes of Roxy Music's first album ..... I never forget seeing the first Genesis album in the " Religious " section !
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https://en.wikipedia.org/wiki/Cavendish_House
... and also in the House of Fraser archive at this link:
https://www.housefraserarchive.ac.uk/company/?id=c1536
... which gives the addresses as The Promenade, Cheltenham and Regent Street, Cheltenham.
“... Tickets 10/6, 7/6, 5/-, Record Dept., Universal Stationers (Banks), Promenade, Cheltenham.”