The Electradio Co

I found an advert for ‘Electradio Co’ in the ‘Bayswater Chronicle’ dated 29th January 1927: “Complete Stocks of the following Records: His Master's Voice, Columbia, Vocalion, Actuelle, Brunswick. The ELECTRADIO Co. 25, WESTBOURNE GROVE, BAYSWATER, W.2. Telephone PARK 7698.”