I found an advert in the ‘Evesham Standard & West Midland Observer’ dated 17th December 1927:
“EVERYTHING MUSICAL FOR A BRIGHT AND MERRY XMAS OBTAINABLE AT F. H. ALCOCK, LTD., 61, High Street, Evesham. 'PHONE US. New and Second-Hand Pianos in Stock. Gramophones. Great Variety from 21/-. All the latest Music and Gramophone Records.”
“EVERYTHING MUSICAL FOR A BRIGHT AND MERRY XMAS OBTAINABLE AT F. H. ALCOCK, LTD., 61, High Street, Evesham. 'PHONE US. New and Second-Hand Pianos in Stock. Gramophones. Great Variety from 21/-. All the latest Music and Gramophone Records.”