Godfrey & Co., 88 Western Road, Hove, BN3 1JB.
Godfrey & Co. opened up at this address in 1890 and closed in 1934. They are listed as a’ pianoforte and music warehouse’. It is quite likely that they also sold gramophone records, as by 1912 these records had effectively superseded the phonograph cylinder from the late 1880’s. Godfrey & Co. had replaced Cramer, Watts & Co, who were in the same business and had been trading from 1873 to 1889, but I suspect that they had not sold these ‘new’ records as the phonograph had only been invented on 18th July 1877 by Thomas Edison and his team.