Appear quite 'highbrow'. Their pale blue, good quality sleeves announce that they deal in "Gramophone Music for the Connoisseur", and that they are "specialists in unique recordings". Further, they claim that "no record is ever touched with a metal needle" (obviously they used fibre needles for demonstrations) and state "Music - the only universal tongue" can be bought from them "in the heart of the West End", where they could be found at 42/3 Cranbourne Street, London WC2. Telephone Gerrard 1171. With the slight pomposity typical of the time, they declare that "To be served intelligently is to be served well". Comment: Peter Burton
Which claimed that "to be served intelligently is to be served well". Also, that "no record is ever touched with a steel needle"