Virdee Brothers opened the first Asian record shop in 1971 close to The Dominion Cinema, one of the largest Asian cinema halls in the UK. Customers would go from cinema to record shop and vice versa.
Tunes soon began pouring out of record shops and onto the streets.Communities eagerly produced, broadcast, bought, sold, exchanged, discussed and experienced a vast quantity of vinyl.
Customers didn't only turn up for the records; the shops also functioned as meeting places where friendships were forged in between the shuffle of record sleeves.
Social gatherings for listening to records often developed into mehfils, where singing and poetry were performed over drinks, food and conversation.